Submagic
What it is
Overview
A video editing tool that extracts short clips from long-form content and adds captions, B-roll footage, and removes silence gaps automatically. The audience pulling 896K monthly visits is content creators and social media managers who need to turn podcasts, webinars, or long videos into social clips. Build architecture is unknown — the vendor doesn't specify whether this runs on proprietary models or third-party AI services.
At a glance
Usability & Quality overview
Best for
- Content creators needing fast captioning
- Users wanting Alex Hormozi-style captions
- Creators saving time on video editing
Watch out for
- Generic B-roll suggestions
- Silence removal cutting off short sentences
- Pricing for casual creators
Real product, not a wrapperIndependent product
Submagic offers genuine workflow automation by chaining video editing steps like clip extraction, captioning, and B-roll addition in one click. It's specialized for video content creation with AI-powered features and provides UX innovation that transforms long-form video editing into a streamlined process.
Strong evidenceQuality score
Submagic is a solid AI captioning tool with accurate auto-captions and effective silence removal, but generic B-roll suggestions and edge-case silence removal issues. Users recommend it confidently with minor caveats.
Plans
Pricing
How free is free?
Trial only
3 free videos to try; Starter $12/mo for 15 videos
What you get for free
- 3 free videos to test the platform
- No credit card required to start trial
Behind the paywall
- More than 3 videosStarter ($12/mo)
- No watermark on exportsStarter ($12/mo)
- Auto captions and AI featuresStarter ($12/mo)
- Export in 1080p qualityStarter ($12/mo)
- 4K 60fps export qualityBusiness + API ($41/mo)
Cost to actually use
Based on 18 classified review complaints about rate limits, credits, and billing.
Community feedback
Aggregated reviews
Ratings and quoted comments below are aggregated from third-party sources and reflect those users' views, not SearchTools.ai's.
What reviewers talk about
themes inside the Sentiment pillar — not score ingredients
49Output Quality28 mentions
“We have been using this tool for the past 8 months, and I’m pleased to say that it is one of the best tools we have found. They are continuously adding new features, and the support team is prompt and very responsive. Initially, we subscribed to many relevant tools, but Submagic”
“UI très mauvaise, export bug, j'ai perdu plusieurs heures a tenté de comprendre comment ça fonctionné pour qu'en sortie un export ne fonctionnait pas, avec une expérience utilisateur catastrophique, ce qui rend particulièrement difficile le fait de trouver les informations, même ”
“I would strongly recommend considering other services before choosing this software. Not only is their website difficult to navigate, but they compress each video with a rasterized layer over it that distorts the quality of the color grade and has a noticeable glitchy lag compare”
“As a CEO of a marketing agency working with clients in the financial and legal sectors, I'm pretty demanding when it comes to tools. Submagic exceeded my expectations — the auto-captioning is accurate, the workflow is fast, and the output looks genuinely professional. What reall”
18Value & Pricing16 mentions
“The customer service team is just very generous. The just give me free API credits and it has really helped me greatly!”
“UI très mauvaise, export bug, j'ai perdu plusieurs heures a tenté de comprendre comment ça fonctionné pour qu'en sortie un export ne fonctionnait pas, avec une expérience utilisateur catastrophique, ce qui rend particulièrement difficile le fait de trouver les informations, même ”
“Would rate them lower if I could. Signed up but didn’t use their service because it was not user friendly but also it couldn’t do what I needed it to do. Then asked for a refund which was agreed but they have kept postponing and after more than a month I still don’t have it. Had ”
“J'ai pris un abonnement d'un mois seulement pour essayer, et j'ai été prélevé sur 4 mois. Impossible de joindre l'équipe, je tombe sur une IA qui me promet de me mettre en relation pour une demande de remboursement puis plus rien, je ne suis jamais connectée à personne. Ils m'ont”
18Reliabilitythin data · 8 mentions
“I have been a customer for around 2+ years, and during this time, the team constantly pumps out incredible updates making their software better and better each time. It's pretty incredible... I don't see why I'd use any other service for subtitle generation. Not to mention they n”
“Customer support that only shows up after threats and bad reviews on Trustpilot... I've been using the product for almost a year now, and I've seen it get worse week after week. I've wasted a ton of time with Submagic, even though it's supposed to save me time. It's absolutely ”
“Hey everyone — I’m Axel. Last year I exited my SaaS, Tugan.ai, after scaling it to 60,000 users. It was a wild ride, but one problem kept haunting us the entire way: churn. At our peak, we were losing over 20% of our MRR every single month. And what’s crazy is... it wasn’t just u”
“It is a buggy product with poor mobile UX. They also have very poor customer service. I wouldn't recommend them at all.”
49Support26 mentions
“Rád bych moc poděkoval Deltonovi z podpory Submagic. Pomohl mi vyřešit všechny moje problémy velmi rychle a profesionálně. Vždy splnil vše, co slíbil, a po celou dobu komunikace byl ochotný, vstřícný a spolehlivý. Jeho přístupu si opravdu vážím. Je vidět, že mu záleží na zákazní”
“Would rate them lower if I could. Signed up but didn’t use their service because it was not user friendly but also it couldn’t do what I needed it to do. Then asked for a refund which was agreed but they have kept postponing and after more than a month I still don’t have it. Had ”
“J'ai pris un abonnement d'un mois seulement pour essayer, et j'ai été prélevé sur 4 mois. Impossible de joindre l'équipe, je tombe sur une IA qui me promet de me mettre en relation pour une demande de remboursement puis plus rien, je ne suis jamais connectée à personne. Ils m'ont”
“The community support team (esp Stefan!) is honestly quite fantastic. They are always available to help and that makes the experience great. The tool is also really good!”
63Ease of Use13 mentions
“Product Use Cases Pricing Affiliates Resources Login Try For Free Submagic Reviews: See why people love us Millions of creators, agencies, and fortune 100 companies use Submagic to create viral Shorts & Reels. Try Submagic For Free 4.9 out of 5 Trusted by over 3 million users ”
“UI très mauvaise, export bug, j'ai perdu plusieurs heures a tenté de comprendre comment ça fonctionné pour qu'en sortie un export ne fonctionnait pas, avec une expérience utilisateur catastrophique, ce qui rend particulièrement difficile le fait de trouver les informations, même ”
“Would rate them lower if I could. Signed up but didn’t use their service because it was not user friendly but also it couldn’t do what I needed it to do. Then asked for a refund which was agreed but they have kept postponing and after more than a month I still don’t have it. Had ”
“I would strongly recommend considering other services before choosing this software. Not only is their website difficult to navigate, but they compress each video with a rasterized layer over it that distorts the quality of the color grade and has a noticeable glitchy lag compare”
60Trust derived from dimensions + predator detectionview math
A composite of the quality dimensions weighted by mention volume, then capped by predator / abuse-detection rules.
Reasoning
Capabilities
Key features
Video Editor
Cuts, trims, and assembles footage into polished videos using text commands
Short Clips Generator
Cuts long videos into short clips formatted for social feeds and reels
Captions or Subtitle
Generates accurate captions and subtitles for videos in multiple languages
The honest take
What users love & flag
Distinct themes surfaced across 84 reviews from 2 sources — each grounded in real review text, ranked by how often it comes up.
Questions
Frequently asked
What is Submagic?
Submagic is an AI-powered video editing tool that automatically transforms long-form content into viral short videos for social media. It uses AI to add captions in 48 languages, insert B-roll footage, remove silences, and extract key moments from your videos without manual editing.
Is Submagic free to use?
Submagic offers a free trial with 3 videos and no credit card required. After that, paid plans start at $12/month for the Starter plan (15 videos up to 2 minutes each) and go up to $41/month for the Business plan (100 videos up to 30 minutes each).
What is the Magic Clips feature?
Magic Clips is Submagic's AI feature that automatically extracts multiple short videos from a single long-form piece of content. It identifies the most engaging segments and cuts them into separate viral-worthy clips, allowing creators to repurpose content at scale from one original video.
How accurate are Submagic's auto-generated captions?
Submagic claims 99% accuracy for its AI-generated captions across 48 supported languages. The captions are automatically created and can be customized with different styling options to match your brand or preferences.
How do I get started with Submagic?
Simply upload your video content or provide a YouTube link - Submagic accepts all formats including podcasts, YouTube videos, and phone footage. The AI automatically handles editing by adding captions, removing silences, inserting B-roll, and creating short clips, which you can then customize and publish directly to social platforms.
What video quality can I export from Submagic?
Export quality depends on your plan. The Starter plan exports in 1080p at 30 FPS, while the Pro plan maintains 1080p but with additional features. The Business plan offers the highest quality with 4K export at 60 FPS for professional-grade content.
Can Submagic publish videos directly to social media platforms?
Yes, Submagic can schedule and publish videos directly to TikTok, YouTube Shorts, and Instagram Reels. This feature is available on the Pro and Business plans, allowing you to automate your social media posting workflow.
What platforms is Submagic available on?
Submagic is available as a web tool that you can access through your browser, and there's also an Android app available for mobile editing and content creation.
Does Submagic offer API access for businesses?
Yes, Submagic provides API integration for enterprise workflows. The Business plan includes 100 minutes per month of API access, and there are separate API credit packages available ranging from 500 to 10,000 minutes for larger-scale operations.
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