SearchTools.ai's automated opinion — blended from public reviews, community signals, and development activity. Not an editorial rating or statement of fact.Click the score for the full breakdown.Quality
Estimated visits per month, across the web app and mobile apps.Visits7.5M/mo
Largest visitor share — 21% of traffic from United States.Top region21%United States

What it is

Overview

Automation software that turns social media comments into direct message conversations and sales leads. Manychat connects to Instagram, TikTok, WhatsApp, and Facebook Messenger to handle replies, capture contact information, and run follow-up sequences without manual intervention. The typical user base includes social media managers, digital marketers, and small business owners who need to convert comment engagement into actual conversations at scale.

At a glance

Usability & Quality overview

Inputs
Outputs
Platforms

Best for

  • Instagram comment-to-DM automation
  • lead capture from social channels
  • small teams that want no-code chatbot flows

Watch out for

  • Contact-based pricing grows with audience size
  • Support can be slow
  • Setup/configuration can be tricky for some workflows
Real product, not a wrapperIndependent product

ManyChat offers genuine workflow automation that chains multiple conversation steps without requiring manual prompting for each interaction. It integrates directly with platforms users already work in like Facebook Messenger, Instagram, and WhatsApp, providing more value than basic AI chat wrappers.

Strong evidence

Quality score

Updated monthly·8.4K ratings analyzed·6 sourcesHigh confidence
74/100
90-day trendStable

Manychat automates Instagram and social DM lead capture well, but contact-based pricing can rise quickly.

Score breakdown
=74/100
User verdict ×40 26Adoption ×22 21Honesty ×16 12Trust ×10 7Value ×12 7Adjustments +126 to reach 100

This score is our editorial judgment, computed automatically from the sources, weights, and dates shown above. It reflects the data we could verify as of October 12, 2026, not a guarantee or statement of fact about Manychat. Third-party ratings and quotes belong to their original platforms and authors. Thin data lowers our confidence label, and we say so instead of guessing. Work on Manychat? Dispute any datapoint and we will review it, publish your response, and correct verified errors.

Plans

Pricing

Pricing modelFreemium
Paid options from$14/month
BillingMonthly

How free is free?

Free with limits

25 contacts/month on free; Essential $14/mo for 250 contacts

What you get for free

  • 25 Active Contacts per month
  • Connect any 2 channels (Instagram, TikTok, WhatsApp, Messenger)
  • Basic automations
  • 1 user account
  • Basic unified inbox
  • Self-serve support only
  • Includes Manychat branding

Behind the paywall

  • Higher contact limits (250+ contacts)Essential
  • Unlimited custom automationsEssential
  • Remove Manychat brandingEssential
  • Email supportEssential
  • AI-powered conversationsPro
  • Connect 3+ channelsPro
  • Advanced automations & broadcastsPro

Cost to actually use

Based on 88 classified review complaints about rate limits, credits, and billing.

Casual25 contacts covers small-scale testing and basic automation needs.
DailyDaily use quickly exceeds 25 contact limit; Essential $14/mo needed.
HeavyBusiness use requires Pro+ ($29-139/mo) for AI features and scale.

Community feedback

Aggregated reviews

Ratings and quoted comments below are aggregated from third-party sources and reflect those users' views, not SearchTools.ai's.

What reviewers talk about

themes inside the Sentiment pillar — not score ingredients

59Output Quality86 mentions
Scored from 86 mentions · high confidence
POSITIVE trustpilot

“Working with ManyChat has been a game-changer for our business and our clients. As an official partner, we’ve been able to leverage their platform to create powerful, automated conversations that truly connect with audiences without losing the human touch. What we value the most is how intuitive, reliable, and constantly evolving the platform is. It allows us to help entrepreneurs simplify their communication, nurture leads, and ultimately grow their business in a smarter way. If you're loo”

NEGATIVE trustpilot

“Pretty disapointed. Automations aren't firing with every keyword, meaning things get messy really quickly. Then I've turned off and deleted all 4 of my keyword responses nearly a year ago - they're still firing. Making us look completely unprofessional. Had to end up just disconnecting everything and removing the app. Find it amazing how you can charge such high prices for such a broken system. On top of that, Your "contact" numbers get way out of control even with a medium sized page making bil”

NEGATIVE trustpilot

“Very dissapppinted. For an app that’s supposed to help your business run more smoothly it’s useless. I repeatedly entered my email, yes correctly, to sign up. Then tried to connect it to my tik tok. It says that it needs to verify the email that it already verified, but it NEVER sends a code. I tried two emails, no go, I tried using Apple, repeatedly declines and says try again( I do not have any issues w my Apple ID) I tried using “Google” but that essentially just refers back to the same email”

NEGATIVE trustpilot

“I Subscribed to ManyChat on July 9th, 2026 and quickly needed to upgrade my subscription to Pro. I did that and paid for 2500 contact overages over my 2500 limit. Then I sat and waited until August 9th for the subscription limit to reset. It didn't! When I connected with their ChatBot, it said they should have reset on August 8th Not only did it not, reset, but it sent out partial automations (it did this the entire time) which were actively detrimental to my brand because people were just lef”

24Value & Pricing52 mentions
Scored from 52 mentions · medium confidence
POSITIVE reddit

“Pro plan here, got around 4,200 contacts right now. It's running me about $90/month with the Instagram growth tool added on. The jump from free to pro stings a bit at first but the automation saves me hours every week so the math works out. What surprised me most was how fast the contact count climbs once you get a couple DM campaigns running, had to upgrade way sooner than I planned”

NEGATIVE trustpilot

“C'est une arnaque, ils m'ont prélevé 400€ au lieu de 39€, pour un système qui ne fonctionne pas. C'est une application du groupe MeTa et qui m'a fait banne ir de WhatsApp au moment de l'intégration de celles-ci.”

NEGATIVE trustpilot

“Pretty disapointed. Automations aren't firing with every keyword, meaning things get messy really quickly. Then I've turned off and deleted all 4 of my keyword responses nearly a year ago - they're still firing. Making us look completely unprofessional. Had to end up just disconnecting everything and removing the app. Find it amazing how you can charge such high prices for such a broken system. On top of that, Your "contact" numbers get way out of control even with a medium sized page making bil”

NEGATIVE trustpilot

“I had the intention to get a 14 days trial and got a charge of about $319.01 in my cc. That's the annual cost. I asked for a refund, and nothing.”

14Reliability39 mentions
Scored from 39 mentions · medium confidence
POSITIVE trustpilot

“Working with ManyChat has been a game-changer for our business and our clients. As an official partner, we’ve been able to leverage their platform to create powerful, automated conversations that truly connect with audiences without losing the human touch. What we value the most is how intuitive, reliable, and constantly evolving the platform is. It allows us to help entrepreneurs simplify their communication, nurture leads, and ultimately grow their business in a smarter way. If you're loo”

NEGATIVE trustpilot

“C'est une arnaque, ils m'ont prélevé 400€ au lieu de 39€, pour un système qui ne fonctionne pas. C'est une application du groupe MeTa et qui m'a fait banne ir de WhatsApp au moment de l'intégration de celles-ci.”

NEGATIVE trustpilot

“I Subscribed to ManyChat on July 9th, 2026 and quickly needed to upgrade my subscription to Pro. I did that and paid for 2500 contact overages over my 2500 limit. Then I sat and waited until August 9th for the subscription limit to reset. It didn't! When I connected with their ChatBot, it said they should have reset on August 8th Not only did it not, reset, but it sent out partial automations (it did this the entire time) which were actively detrimental to my brand because people were just lef”

NEGATIVE trustpilot

“0 out of 5 stars — if that were an option I started using ManyChat three weeks ago to grow my Instagram presence. ManyChat markets itself as a "trusted Meta Business Partner" — a claim I now view with serious skepticism. Shortly after integrating ManyChat, my Instagram account was flagged for "suspicious activity" and is now undergoing a forced account clean-up that is removing posts dating back to 2017. Instagram's own support team has confirmed they can find no bugs or issues on my profile — d”

18Support34 mentions
Scored from 34 mentions · medium confidence
POSITIVE capterra

“What you really need for your Facebook pages and more — Malgré ses quelques dysfonctionnements, Manychat est un excellent plateforme de création de chatbots. Surtout que son service client est réactif et très utile. — ManyChat est un outil formidable qui permet à ses utilisateurs d'automatiser la communication avec les clients. Il permet surtout de créer des chatbots conviviaux grâce à sa grande variété de fonctionnalités. — Ce que je reproche à Manychat est principalement son coût. De même, la ”

NEGATIVE trustpilot

“I was trying to have my IG contacts get uploaded to a google sheet. ManyChats team kept on telling me it was a google sheet issue even when in all reality it wasn't. I spent a week talking with a very incompetent tech support team and they could never resolve this simple issue. I think its a software issue! Dont get Many chats if you are trying to export your data onto a google sheet. ”

NEGATIVE trustpilot

“Very bad customer service. No support.”

NEGATIVE trustpilot

“Not only did they deliver less than 10% of the advertised number of followers they also took money from my account 6 months after cancelling and never paid the refund they promised. They also never respond to messages or email. You figure which is worst. Don't go anywhere near this business. I have also reported manychat for fraudulent activity. ”

57Ease of Use67 mentions
Scored from 67 mentions · medium confidence
POSITIVE trustpilot

“Working with ManyChat has been a game-changer for our business and our clients. As an official partner, we’ve been able to leverage their platform to create powerful, automated conversations that truly connect with audiences without losing the human touch. What we value the most is how intuitive, reliable, and constantly evolving the platform is. It allows us to help entrepreneurs simplify their communication, nurture leads, and ultimately grow their business in a smarter way. If you're loo”

NEGATIVE trustpilot

“Very dissapppinted. For an app that’s supposed to help your business run more smoothly it’s useless. I repeatedly entered my email, yes correctly, to sign up. Then tried to connect it to my tik tok. It says that it needs to verify the email that it already verified, but it NEVER sends a code. I tried two emails, no go, I tried using Apple, repeatedly declines and says try again( I do not have any issues w my Apple ID) I tried using “Google” but that essentially just refers back to the same email”

NEGATIVE trustpilot

“si je pouvais mettre 0 , jaurais mis 0 - cest un veritable enfer ! trop complique , des bug partout ! on n'y comprend rien ! le niveau de frustration est a son paroxysme ! je nai jamais eu autant limpression de perdre autant de temps !et cest cher en plus ! ”

NEGATIVE trustpilot

“The buggiest service I have ever seen in my life. And I'm barely through the registration process. It's crazy how the systems can work so poorly.”

70Trust derived from dimensions + predator detectionview math

A composite of the quality dimensions weighted by mention volume, then capped by predator / abuse-detection rules.

Reasoning

earned (posterior 0.135): indepRating=93(w0.30) claimAlignment=70(w0.28) vendorReply=55(w0.20) support=18(w0.12) buyAgain=90(w0.10) → trust 70

Watch & learn

Video content

YouTube
I Cancelled ManyChat & Made It Free Forever YOUTUBE7.2K views

I Cancelled ManyChat & Made It Free Forever

SystemsbyVic1 month ago

MANYCHAT vs. INSTANINJA: Which Is the Best Instagram Automation Tool? (My Opinion) YOUTUBE439 views

MANYCHAT vs. INSTANINJA: Which Is the Best Instagram Automation Tool? (My Opinion)

JacquelineCoelho26 days ago

Manychat Review | Is Manychat Still Worth It? YOUTUBE165 views

Manychat Review | Is Manychat Still Worth It?

MaxStacks26 days ago

I built an Instagram leadgen funnel with ManyChat and AI Agents YOUTUBE241 views

I built an Instagram leadgen funnel with ManyChat and AI Agents

ATLASREPO26 days ago

how to set up $40k/m ManyChat automations (beginner's guide) YOUTUBE754 views

how to set up $40k/m ManyChat automations (beginner's guide)

kentjandra1 month ago

Capabilities

Key features

Social Media Assistant

Creates and schedules social posts and manages content across your accounts

Chatbot Builder

Creates custom chatbots for your site or business without writing code

Lead Generation

Finds and qualifies prospective customers, then enriches contact details for outreach

Customer Service Assistant

Answers customer questions and resolves support tickets through automated chat responses

The honest take

What users love & flag

Distinct themes surfaced across 8.4K reviews from 6 sources — each grounded in real review text, ranked by how often it comes up.

What users love8
Automation workflow creation without coding
Facebook Messenger and Instagram integration
Lead capture and qualification flows
Comment-to-DM automation
Multi-platform messaging support
Visual flow builder interface
Template and sequence creation
Social media engagement automation
What users flag10
Automations stop working unexpectedly
Billing charges without consent
Poor customer support response
Contact counting inflates costs
Difficult cancellation process
Platform disconnections
Unreliable automation firing
Expensive pricing structure
Account bans without explanation
Technical bugs and glitches

Questions

Frequently asked

What is Manychat?

Manychat is a social media automation platform that helps creators and businesses automate conversations across Instagram, TikTok, WhatsApp, Messenger, SMS, and Email. It automatically responds to comments, DMs, and mentions while converting followers into customers through instant replies and lead capture flows.

Is Manychat free?

Yes, Manychat offers a free plan that includes 25 active contacts per month, connection to any 2 channels, basic automations, and 1 user. Paid plans start at $14/month for the Essential plan with 250 contacts and unlimited custom automations.

Which social media platforms does Manychat work with?

Manychat works with Instagram, TikTok, WhatsApp, Facebook Messenger, SMS, and Email. The platform is an Official Meta Business Partner and works as a partner with TikTok to ensure compliance with platform policies.

Can Manychat automatically turn comments into sales conversations?

Yes, Manychat can automatically respond to comments with instant DMs, converting public comments into private sales conversations. It can capture email addresses and phone numbers from commenters and guide them through automated sales flows even while you sleep.

What's the difference between Quick Automations and the Flow Builder?

Quick Automations are designed for beginners who want simple, pre-built automation setups. The custom Flow Builder is for advanced users who want to create more complex, customized conversation flows with specific triggers, delays, and responses.

Does Manychat have AI features?

Yes, Manychat includes AI features that help build conversation flows automatically and power AI-driven conversations. These AI features are available in the Pro plan and above, starting at $29/month.

How many users can access a Manychat account?

The number of users varies by plan: Free and Essential plans include 1-2 users, Pro includes 3 users, Business includes 5 users, and Advanced includes 10 users. Higher-tier plans also offer shared team inbox and assignment features.

Can Manychat run automated giveaways and contests?

Yes, Manychat can run automated giveaways and contests on social media platforms. It can handle entry collection, winner selection, and follow-up communications automatically across connected channels.

What platforms is Manychat available on?

Manychat is available as a web tool that you can access through your browser, and it also has an iOS mobile app for managing conversations and automations on the go.

More Like This

1
2
...
6
Manychat4.0Freemium
Use Tool