What it is
Make addresses the challenge businesses face when dealing with siloed systems and manual processes that slow down operations across departments. Organizations struggle to connect disparate applications, automate repetitive tasks, and deploy AI effectively at scale without technical complexity.
At a glance
Make provides sophisticated workflow automation that chains multiple steps without requiring manual prompting at each stage. It integrates with over 3,000 business applications that users already work in daily. The visual drag-and-drop interface significantly improves the automation building experience compared to manual API scripting or basic webhook tools.
Strong evidenceQuality score
Make A powerful visual workflow builder for complex automations with superior branching, but operations-based pricing can surprise users
This score is our editorial judgment, computed automatically from the sources, weights, and dates shown above. It reflects the data we could verify as of July 15, 2026, not a guarantee or statement of fact about Make. Third-party ratings and quotes belong to their original platforms and authors. Thin data lowers our confidence label, and we say so instead of guessing. Work on Make? Dispute any datapoint and we will review it, publish your response, and correct verified errors.
Plans
Free tier available but users report hitting usage walls; paid plans for heavy automation
Based on 21 classified review complaints about rate limits, credits, and billing.
Community feedback
Ratings and quoted comments below are aggregated from third-party sources and reflect those users' views, not SearchTools.ai's.
themes inside the Sentiment pillar — not score ingredients
“Make.com changed my life. I love it so much. Simplicity of how it works, it has everything I need and saves so much time. This is one game changer that uplifted everything I do by 500%. I am really grateful for the fact that their company exist. As well their customer service is ”
“Extremely frustrated with this solution. Even with ai the limitation of it could not make a simple action as selecting randomly products from my shopify store and publish them on social media. Big error that I did trust AI and selects it over Zapier. Big big mistake. Pay a little”
“Perhaps the best workflow automation tool in the market. Very generous free credit limit too. It was a great help in setting up our booking page automated text message notification. ”
“It is very complicated to work with. I have very well written prompts for chatbots and they are struggling as well. I worked 6 days on a scenario to create automated pinterest pins from 70 exciting blogs, and I just have to give up. Modules, cursors,. filters... it never works th”
“I needed a very simple automation. When I get a 5-star review, post it on my Facebook Page. Zapier could not handle this. Integrately only works behind an expensive paywall. Make offers this for free, and their plans are reasonable. I don't think the UI is as simple and as user f”
“Our account somehow got hacked and spent several thousand dollars and they keep just sending us to an outdated wiki!!! There is no support with this company and the only way to contact anyone is for sales!!! This might be a little cheaper than other options but good luck if somet”
“Un flow échoue ? retentons le toutes les 20 min non stop sans même un mail ou une notification pour prévenir l'user : ca permet de facturer a fond facilement ! Mauvais calcul, tu le feras une fois, pas deux. Très heureux d'avoir découvert ce patern digne des plus grands arnaqu”
“Very nice tool with a lot of integrations – a real time saver. But it’s unfortunate that support is not replying. I had an issue when the system lagged and charged me 5× the credits instead of 1×. I ended up paying five times the amount, and support has never responded (it’s alre”
“Best integrator out now (still) | Make is really good at being the single source of truth for my clients workflows. It's easy to see how many operations were used, rerun scenarios if they've errored out, and to be able to access those to validate the data. Except for the odd use ”
“This is absurd platform, I'm a software engineer and unlikely had to use this... - Breaks all the time - Freaking expensive - Not scalable - Whenever they introduce new feature everything breaks. Fun thing it runs, but you have to redo half of your work!”
“Super complicated to set it up. Then I managed, it worked for a few months and then it stops working, I don't understand what the problem is. The worst part is not this one, it's that is basically IMPOSSIBLE to contact customer service, no no no way! Even in the page of open a ti”
“NON SI CAPISCE NULLA SE NON TI AIUTANO NON VAI AVANTI CREATA SICURAMENTE DA PSICOTICI A BREVE L'ABBANDONO!! ABBANDONATA MAI VISTA PIATTAFORMA COSI' ILLOGICA FATTA MALE LENTA PIENA DI BUGS, ERRORI SU ERRORI ANCHE SE E' TUTTO GIUSTO, LA VERGOGNA DELLE VERGOGNE!!! MAI VISTA UNA PIA”
“Make is an excellent automation platform. It's powerful, flexible, and allows you to build workflows for almost any use case. What impressed me the most, however, was their customer support. The team is responsive, attentive, and genuinely human in the way they handle requests. ”
“Our account somehow got hacked and spent several thousand dollars and they keep just sending us to an outdated wiki!!! There is no support with this company and the only way to contact anyone is for sales!!! This might be a little cheaper than other options but good luck if somet”
“Super complicated to set it up. Then I managed, it worked for a few months and then it stops working, I don't understand what the problem is. The worst part is not this one, it's that is basically IMPOSSIBLE to contact customer service, no no no way! Even in the page of open a ti”
“NON SI CAPISCE NULLA SE NON TI AIUTANO NON VAI AVANTI CREATA SICURAMENTE DA PSICOTICI A BREVE L'ABBANDONO!! ABBANDONATA MAI VISTA PIATTAFORMA COSI' ILLOGICA FATTA MALE LENTA PIENA DI BUGS, ERRORI SU ERRORI ANCHE SE E' TUTTO GIUSTO, LA VERGOGNA DELLE VERGOGNE!!! MAI VISTA UNA PIA”
“Make.com changed my life. I love it so much. Simplicity of how it works, it has everything I need and saves so much time. This is one game changer that uplifted everything I do by 500%. I am really grateful for the fact that their company exist. As well their customer service is ”
“A waste of time. Very bad user interface, it doesn't what kind of modules (elements) I inserted so I can't make a revision of my workflow. I want to import a text from a Notion page but it's very complicated. Interface slow to respond. I don't find the AI assistant that was time ”
“NON SI CAPISCE NULLA SE NON TI AIUTANO NON VAI AVANTI CREATA SICURAMENTE DA PSICOTICI A BREVE L'ABBANDONO!! ABBANDONATA MAI VISTA PIATTAFORMA COSI' ILLOGICA FATTA MALE LENTA PIENA DI BUGS, ERRORI SU ERRORI ANCHE SE E' TUTTO GIUSTO, LA VERGOGNA DELLE VERGOGNE!!! MAI VISTA UNA PIA”
“The most complicated workflow I’ve ever encountered. I spent days upon days to get a simple workflow sorted ahead of new employment kick off just because I paid and want to maximise the use but does not work. No specific guide or use case description of each module before use. Yo”
A composite of the quality dimensions weighted by mention volume, then capped by predator / abuse-detection rules.
Capabilities
Automates multi-step processes and routes tasks across your tools and team
Builds autonomous AI agents that plan and execute multi-step tasks for you
Builds apps and workflows visually with little or no programming required
Builds working applications from plain-language descriptions without manual coding
The honest take
Distinct themes surfaced across 377 reviews from 3 sources — each grounded in real review text, ranked by how often it comes up.
Questions
Make is a visual automation platform that helps businesses build and manage AI automations across 3,000+ app integrations without coding limits. It allows users to connect their entire tech stack, deploy AI agents, and automate workflows through drag-and-drop interfaces, code-based development, or AI-powered prompts.
Yes, Make offers a free plan with no time limit and no credit card requirement. This allows users to build and test automations before deciding whether to upgrade to paid plans.
Make supports over 3,000 pre-built app integrations including popular platforms like OpenAI, HubSpot, Salesforce, NetSuite, Slack, and Monday.com. It also supports custom API connections for proprietary applications that aren't in their pre-built library.
Make offers three methods for building automations: a visual drag-and-drop interface for non-technical users, code-based development for developers who need more flexibility, and AI-powered prompt creation where users can describe their workflow requirements in natural language.
Make can deploy AI agents that perform intelligent tasks like data processing, lead management, customer onboarding, and cross-system synchronization. These agents go beyond simple task automation to handle more sophisticated decision-making processes across various business functions.
Make supports automation across IT operations, marketing, sales, finance, customer experience, and human resources functions. Specific use cases include lead management, CRM synchronization, sales pipeline processes, IT monitoring, incident response, and HR processes like employee onboarding and offboarding.
Yes, Make provides enterprise-grade security features including SOC 2 Type II compliance, GDPR compliance, encryption, and single sign-on (SSO) capabilities. It integrates with both cloud-based and on-premise systems to meet various enterprise security requirements.
Make is available as a web-based tool and also has an iOS mobile app, allowing users to manage their automations from different devices and platforms.
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