Lusha
What it is
Overview
Lusha addresses the challenge faced by go-to-market teams who struggle to find accurate B2B contact data and identify prospects showing buying intent. Sales development representatives and marketing teams previously relied on multiple tools with inconsistent data quality, leading to bounced emails and wasted outreach efforts.
At a glance
Usability & Quality overview
Best for
- One-off contact lookups
- Startups and small-to-medium companies
- Teams valuing speed over depth
Watch out for
- Credit system costs increasing with usage
- Data accuracy lower than marketing claims (81% vs 98%)
- Inconsistent data freshness outside North America
Real product, not a wrapperIndependent product
Lusha offers a proprietary B2B contact database and streamlined LinkedIn integration that automates contact discovery workflows. However, it lacks the specialized fine-tuning or innovative user experience that would set it apart from other data enrichment platforms.
Moderate evidenceQuality score
Lusha is a solid contact lookup tool for focused use but has significant limitations in data accuracy, credit system constraints, and lack of advanced features.
Plans
Pricing
How free is free?
Free with limits
40 credits/month on free; Starter $37/mo for 4,800 credits/year
What you get for free
- 40 credits per month
- No credit card required
- 1 seat included
- Access to B2B contact data and email verification
Behind the paywall
- Higher credit allowances (4,800+ credits/year)Starter
- Multiple seatsPro
- Credits granted upfront annuallyStarter
- Custom credits and seats for large organizationsScale
Cost to actually use
Based on 14 classified review complaints about rate limits, credits, and billing.
Community feedback
Aggregated reviews
Ratings and quoted comments below are aggregated from third-party sources and reflect those users' views, not SearchTools.ai's.
What reviewers talk about
themes inside the Sentiment pillar — not score ingredients
24Output Quality12 mentions
“Lusha: Strong Features, Lacking Support — Overall, my experience with Lusha has been a mixed one. The tool delivers where it matters most, the LinkedIn integration is seamless, data extraction is reliable, and the subscription pricing is considerate enough to justify the investme”
“Lusha Customer here - DO NOT PAY THEM FOR DATA. Highest inaccuracy and bounce rates out of all providers I've used (cognism, apollo, clay, hunter.io) around 17-40% bounces or risky emails. Also doesn't seem to adhere to GDPR - plenty of prospects questioning how we've got thei”
“I manage outbound for a B2B agency and I’m tired of people saying “just use Apollo” without acknowledging that their data quality has fallen off a cliff. So I ran a proper test. Same ICP: US-based SaaS companies, 50-500 employees, VP Sales and above. 500 contacts from each provid”
“Been dealing with this exact problem at my company and its frustrating as hell. We were loyally using Apollo for almost two years and watched the data quality just slowly deteriorate. Started getting complaints from clients about bounce rates hitting 12-15% on some campaigns whic”
24Value & Pricing38 mentions
“2.1% bounce at $149/mo is genuinely good if it holds. What’s the catch? UI terrible? Support non-existent?”
“Lusha is the typical example of a „spam factory“. - To their customers, they are claiming that they are „fully GDPR compliant“, which is complete nonsense. - They are obtaining their data through some dark backwater online channels. There is a presumption that individuals have a”
“My number is personal and yet - you somehow manage to list it on your website for people to call and sell my details. Reporting to ICO what a disgrace! ”
“They take your unused credits that you paid for :) ”
15Trust derived from dimensions + predator detectionview math
A composite of the quality dimensions weighted by mention volume, then capped by predator / abuse-detection rules.
Reasoning
Watch & learn
Video content
YouTube
YOUTUBE2.3M viewsLusha Playlists - A New Personalized Sales Experience
LushaData1 year ago
Capabilities
Key features
Lead Generation
Finds and qualifies prospective customers, then enriches contact details for outreach
CRM Assistant
Manages customer records, logs interactions, and surfaces insights inside your sales pipeline
Sales Assistant
Helps you draft outreach, qualify leads, and move deals through your pipeline
The honest take
What users love & flag
Distinct themes surfaced across 398 reviews from 1 source — each grounded in real review text, ranked by how often it comes up.
Questions
Frequently asked
What is Lusha?
Lusha is a B2B contact data platform that helps sales and marketing teams find and verify contact information with 98% email accuracy. It provides access to 300M+ contacts and 30M+ company profiles, combining verified contact data with buying signals and business intelligence to power sales outreach and CRM workflows.
Is Lusha free to use?
Yes, Lusha offers a free tier with 40 credits per month and requires no credit card. Paid plans start at $37.45 per month (billed annually) for 4,800 annual credits, with higher tiers offering more credits and advanced features.
How accurate is Lusha's email data?
Lusha maintains 98% email accuracy through verification processes and refreshes 1.2B+ data points daily as people change roles. This high accuracy rate is verified by third parties and helps reduce bounced emails and wasted outreach efforts.
What CRMs does Lusha integrate with?
Lusha integrates with major CRMs like Salesforce and HubSpot, allowing for automatic data enrichment and real-time updates. It also connects with automation tools like Zapier and Clay, plus AI platforms including Claude and ChatGPT through MCP connections.
What are Lusha's two main data layers?
Lusha operates through Lusha Search and Lusha Deep Intel. Lusha Search provides on-demand access to verified contact information, emails, phone numbers, and company data, while Lusha Deep Intel adds buying signals, account scoring against ideal customer profiles, and AI-powered recommendations.
How can I access Lusha's data?
You can access Lusha through multiple interfaces including a Chrome extension for LinkedIn and website browsing, a unified workspace for managing prospect lists, and APIs for CRM integration. The platform allows you to reveal contact details while browsing and perform bulk enrichment operations.
What buying intent features does Lusha offer?
Lusha tracks buying intent signals across 25 topics and scores accounts against your ideal customer profile. The platform analyzes these signals to generate AI-powered recommendations based on user patterns and CRM data, helping identify prospects showing buying intent.
What compliance certifications does Lusha have?
Lusha maintains GDPR, CCPA, SOC 2 Type 2, and ISO 27701 compliance certifications. This ensures the platform meets strict data protection and security standards for handling B2B contact information.
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