What it is
Overview
Frase addresses the challenge that most websites face in today's search landscape: they are optimized for either Google search or AI-powered search engines, but rarely both. Content marketers and SEO teams struggle to create content that ranks well on Google while also getting cited by AI tools like ChatGPT, Perplexity, and Claude. This dual optimization requirement has created a gap where businesses lose potential traffic and leads because their content is invisible in one search channel or the other.
At a glance
Usability & Quality overview
Best for
- SEO content research
- content briefs
- workflow-heavy content teams
Watch out for
- Pricing can feel high for smaller users
- AI drafts may require substantial fact-checking
- Account/migration complaints appear in some third-party reviews
Built on another provider's modelWraps GPT-4
Frase provides specialized SEO research tools, Google Search Console integration, and content optimization features that go beyond what you'd get from ChatGPT alone. The SERP analysis and content scoring capabilities offer domain-specific value for SEO professionals.
Strong evidenceQuality score
Frase SEO content research and briefs with strong SERP analysis, but the AI writer needs heavy editing.
This score is our editorial judgment, computed automatically from the sources, weights, and dates shown above. It reflects the data we could verify as of October 12, 2026, not a guarantee or statement of fact about Frase. Third-party ratings and quotes belong to their original platforms and authors. Thin data lowers our confidence label, and we say so instead of guessing. Work on Frase? Dispute any datapoint and we will review it, publish your response, and correct verified errors.
Plans
Pricing
How free is free?
Free with limits
FraseCMS Free offers 100k page views/month; SEO tools start at $49/mo
What you get for free
- FraseCMS Free: 100,000 page views per month
- 25 GB bandwidth included
- Small 'Powered by Frase' badge on site
Behind the paywall
- SEO content workflow tools (research, writing, optimization)Starter ($49/mo)
- Remove Frase branding badgeFraseCMS Basic ($19/mo)
- Custom domain publishing (blog.yoursite.com)FraseCMS Basic ($19/mo)
- Higher page view limits (250k+)FraseCMS Basic ($19/mo)
Cost to actually use
Based on 34 classified review complaints about rate limits, credits, and billing.
Community feedback
Aggregated reviews
Ratings and quoted comments below are aggregated from third-party sources and reflect those users' views, not SearchTools.ai's.
What reviewers talk about
themes inside the Sentiment pillar — not score ingredients
77Output Quality91 mentions
“Frase's product has changed substantially over time. In my opinion they are now superior to competitors and have more of a breadth of features. The team is constantly innovating and keeping their fingers on the pulse of what their customers are looking for.”
“Frase is in a state of construction forever and there are far cheaper and more sophisticated SEO tools out there. Don't waste your money on this one. The AI writer for example is much worst than ChatGPT and constantly loops the same text over and over. The keyword research works in principle but then it's useless when you need to take the entire writing section out of Frase to edit.”
“Frase and the team have been great. The content that's generated for me is usually spot on and a great starting point. And everything is easy to use. I especially appreciate being able to build a content calendar that lets me get out in front of things. And when I've had a question, or an issue, the team has been fast to respond. ”
“Frase is extremely helpful in auditing and identifying where the opportunities are to create new content. Their "Frase Answers" feature always floats interesting patterns of inbound conversations that enrich my blog. I've been able to improve our brand visibility on search engines and llms because of it.”
36Value & Pricing37 mentions
“This a great tool if you're into content marketing. The research assistant alone makes it worth the investment. The answer assistant and content optimizer combined with the research assistant makes it a no-brainer. This is one tool where you won't have buyers remorse.”
“I'm extremely disappointed with how this company treated its lifetime customers. Those who supported the business from the beginning were effectively abandoned and received little more than an apology. Customer loyalty should be rewarded, not disregarded.”
“I purchase 10 FRASE LTD accounts and they're all invalid! ALL my purchased accounts (10 in total) from APPSumo of Frase.io are all dead, not able to logging anymore, without any reason or notification. The same thing just happened again, again and again! this is not the first time, and won't be the last time. I started to worry about my other purchases all the time now. That's why I had to cancell my AppSumo Plus subscription, and will never purchase any deal on this site. I spent almost $300”
“I bought Frase as a lifetime deal, years ago. When they first tried to extract more money from their early supporters by adding an "SEO addon", whatever that meant, I bought it and paid the monthly fee for about 1,5 years. Back then I was a fan of Frase and thought I need the tool and want to support the team. What actually happened was years of stagnation, paid add-ons, and now a full rebuild placed behind a new subscription. Lifetime customers are told the old version still works, as if that ”
35Reliabilitythin data · 8 mentions
“great software to optimize my content — They have had a few hickups along the way, but the team is solid and doing a good job making sure the userrs are happy with the product. — The AI content generator is amazingly good. I've gone from 2-3 days to write a quality piece of content down to 2-3 hours. — SEO Addon is an extra cost on top of monthly fee”
“This company freaking sucks. Sometimes it works sometimes it doesn't. Most the time it doesn't. Customer service will send you one suggestion a day to try and act as if they are trying to resolve the problem, full of crap and one of the worst companies i have ever had the displeasure of doing business with.”
“This company double charged me twice in a year. Even though I provided bank statements for the debits from their business address, I had to raise a dispute with the bank. I understand if they cannot see the charge, my dispute will be processed and taken care of. But, why not fix the system that did this twice in a year?”
“I rarely leave reviews. I just don't have the time. In this case, I will make an exception. Frase appeared to be a promising team with a solid product. Unfortunatley for me, that turned out to not be the case. Facts: - I had documents on their servers that I paid to create. - Frase servers go down. - Frase lost my documents due to a rookie mistake about user transfer rights. - Customer service promised the docs could be recovered, which was a relief. They weren't recovered. - I lost money ”
52Support20 mentions
“Frase and the team have been great. The content that's generated for me is usually spot on and a great starting point. And everything is easy to use. I especially appreciate being able to build a content calendar that lets me get out in front of things. And when I've had a question, or an issue, the team has been fast to respond. ”
“This company freaking sucks. Sometimes it works sometimes it doesn't. Most the time it doesn't. Customer service will send you one suggestion a day to try and act as if they are trying to resolve the problem, full of crap and one of the worst companies i have ever had the displeasure of doing business with.”
“So I purchased the 30 articles for $60. Rank ready. It means you type in a subject and ai does the majority of the work. According to frase. It does nothing as soon as I ask AI to do anything it tells me I need to buy a subscription. Well I bought the articles rank ready and frase says that doesn’t require a subscription. So I contacted support. They will reply in 24 hours and Malachi did reply, he asked what article I was trying to make , I answered with 1 minute. He’s ignored all follow up ema”
“Scammers! They didn't pay me my affiliate commissions after 6 months. They invented more and more excuses still haven't paid. Their support is even worse than their service. Avoid theses scammers! ”
62Ease of Use38 mentions
“Frase and the team have been great. The content that's generated for me is usually spot on and a great starting point. And everything is easy to use. I especially appreciate being able to build a content calendar that lets me get out in front of things. And when I've had a question, or an issue, the team has been fast to respond. ”
“Frase is in a state of construction forever and there are far cheaper and more sophisticated SEO tools out there. Don't waste your money on this one. The AI writer for example is much worst than ChatGPT and constantly loops the same text over and over. The keyword research works in principle but then it's useless when you need to take the entire writing section out of Frase to edit.”
“I have been lucky enough to find Frase from a recommendation. So glad I tried it. Very easy to use and my new site has a fighting chase to rank number one. Frase speeds up content research and writing. I highly recommend it.”
“The tool is easy to use and has features that I haven't seen on other software. I really like the feature that allows me to prepare a brief for my writers and also the content editor that makes optimizing the content an easy process.”
30Trust derived from dimensions + predator detectionview math
A composite of the quality dimensions weighted by mention volume, then capped by predator / abuse-detection rules.
Reasoning
Watch & learn
Video content
YouTube
YOUTUBE165 viewsOutrank Alternatives: Best AI SEO Tools 2026
TheSeoAgentAI26 days ago
YOUTUBE123 viewsFrase Quickstart: 4 Steps to Your Own Agentic SEO & GEO Content Intelligence Loop
FraseAI1 month ago
YOUTUBE0 views5 AI SEO Content Tools: What a 30-Article Month Really Costs (2026)
ProvingStack23 days ago
Capabilities
Key features
SEO Assistant
Optimizes content and keywords to improve search rankings and organic traffic
Content Generator
Produces written content like articles, posts, and copy from brief prompts
Blog Writer
Drafts full blog posts and articles from topics, outlines, or keywords
The honest take
What users love & flag
Distinct themes surfaced across 650 reviews from 4 sources — each grounded in real review text, ranked by how often it comes up.
Questions
Frequently asked
What is Frase?
Frase is a comprehensive content operating system that automates the entire content workflow from research to publishing. It's designed to optimize content for both Google search rankings and AI-powered search engines like ChatGPT, Perplexity, and Claude, addressing the challenge that most websites face in today's dual search landscape.
How much does Frase cost?
Frase offers four main pricing tiers: Starter at $39/month (yearly) or $49/month, Professional at $103/month (yearly) or $129/month, Scale at $239/month (yearly) or $299/month, and Enterprise with custom pricing. All plans include a 7-day free trial without requiring a credit card.
What makes Frase different from traditional SEO tools like Semrush or Surfer SEO?
Unlike traditional SEO tools that focus primarily on Google optimization, Frase optimizes content for both Google rankings and AI search engines simultaneously. It also provides autonomous publishing capabilities and Content Guard monitoring that automatically detects ranking decay and drafts fixes, rather than just providing analysis.
Can Frase publish content directly to my website?
Yes, Frase can publish content directly to WordPress, Webflow, Sanity, and Wix platforms. It can also host content on Frase's own CMS called FraseCMS, which offers plans ranging from free (100,000 page views) to Pro ($99/month for 1 million page views).
What is Content Guard and how does it work?
Content Guard is Frase's monitoring feature that tracks published pages for ranking decay and automatically drafts fixes when performance drops. This addresses the common problem where content gradually loses rankings without the content team being aware, providing ongoing optimization rather than just one-time publishing.
How does Frase track AI search visibility?
Frase includes AI Visibility tracking that monitors daily mentions across major AI search engines including ChatGPT, Perplexity, Claude, Gemini, and Google AI. This helps users understand how their content is being cited and discovered through AI-powered search tools.
Can Frase learn and maintain my brand voice?
Yes, Frase can learn your brand voice from existing content or through manual configuration in the Brand Hub. The AI agent then uses this established brand voice when drafting new content, ensuring consistency across all outputs.
What's included in the Starter plan?
The Starter plan ($39/month yearly or $49/month) includes 1 seat, 1 site, 10 articles per month, and 50 audit pages. It's designed for solos, freelancers, and single-site teams who want to run the core content optimization loop on one website.
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