Flick
What it is
Overview
A social media management tool that tracks hashtag performance in real-time feeds and schedules posts across Instagram, TikTok, and Facebook. Built as a wrapper with AI content assistance called Iris. The audience that shows up in reviews is social media managers and content creators running multiple accounts who want to see which hashtags actually move their posts up in feeds, not just which ones are popular.
At a glance
Usability & Quality overview
Best for
- Instagram-focused creators and solopreneurs
- Users prioritizing hashtag research over AI content creation
- Small teams needing unified scheduling and analytics
Watch out for
- Billing/cancellation disputes - test trial carefully and monitor charges
- AI content may not match unique brand voice
- No YouTube or X (Twitter) posting support
Built on another provider's modelResells a third-party model API
Flick offers specialized hashtag research tools, multi-platform scheduling automation, and AI content assistance that goes beyond basic ChatGPT prompting. While not revolutionary, these workflow features provide meaningful value over manual social media management.
Moderate evidenceQuality score
Flick The best AI tool for Instagram hashtag research and analytics, but weak mobile app and AI content quality
This score is our editorial judgment, computed automatically from the sources, weights, and dates shown above. It reflects the data we could verify as of July 14, 2026, not a guarantee or statement of fact about Flick. Third-party ratings and quotes belong to their original platforms and authors. Thin data lowers our confidence label, and we say so instead of guessing. Work on Flick? Dispute any datapoint and we will review it, publish your response, and correct verified errors.
Plans
Pricing
How free is free?
Trial only
7-day trial then £13.75+/mo; billing complaints reported
What you get for free
- 7-day free trial with full access to all features
- Access to AI assistant Iris for content creation and strategy
- Hashtag research and performance tracking capabilities
- Social media scheduling and analytics tools
Behind the paywall
- Continued access after 7-day trialSolo (£13.75/mo)
- Schedule more than 30 posts per social account per monthPro (£30/mo)
- Track unlimited Instagram postsPro (£30/mo)
- More than 4 social profilesPro (£30/mo)
- Multiple user loginsPro (£30/mo)
Community feedback
Aggregated reviews
Ratings and quoted comments below are aggregated from third-party sources and reflect those users' views, not SearchTools.ai's.
What reviewers talk about
themes inside the Sentiment pillar — not score ingredients
74Output Quality12 mentions
“Flick is a game-changer for anyone serious about social media management. Its hashtag research and optimisation tools are top-notch, helping you find the perfect mix of high, medium, and low competition tags to boost your visibility. The content creation support is equally impres”
“I just did a trial with flick.social and it gives me the weirdest suggestions for best time to post. Instagram insights show me the best time is 6pm whereas flick shows me 9pm. Has anyone used flick before and how has your experience been?”
“It's so easy to create posts, the planning guide & features really are great, and the analytics especially for hashtags and understanding which posts are performing is amazing. I love how easy it is to repurpose content & create new posts from ones that performed well. The media ”
“I love the scheduler which makes managing multiple social accounts across multiple platforms a delight! I can use Ai to help with captions and not stress out about when a post will go up. Waiting on music integration with Instagram for carousels. Flick solves many problems. It pr”
0Value & Pricingthin data · 6 mentions
“⭐ 1/5 – Unauthorised charges, no warning, no response Avoid this company. I signed up for a trial over a year ago and was charged $250 AUD automatically with zero warning or reminder email. I believed I had cancelled — apparently not. This week, another $250 AUD was debited for ”
“⚠️ WARNING: PURE SCAM! THEY STEAL YOUR MONEY! This website is an absolute joke. I have been wrongfully and unauthorizedly charged 3 TIMES (once on April 14, and twice on May 14 as a double-billing scam). Their customer service is completely non-existent—they never reply to emai”
“⚠️ WARNING: PURE SCAM! THEY STEAL YOUR MONEY! This website is an absolute joke. I have been wrongfully and unauthorizedly charged 3 TIMES (once on April 14, and twice on May 14 as a double-billing scam). Their customer service is completely non-existent—they never reply to emai”
““I was charged £136 without consent by @Flick.Tech after cancelling during the trial. No support, no refund. Beware. I’ve filed a claim with Action Fraud + Trading Standards.””
21Supportthin data · 8 mentions
“Once you have your branding setup, its very easy to use. I was able to link both Insta and FaceBook pretty eaisly. I love the fact that it can create a schedule, add relevant content and auto post. Iris, the AI assistant, seems to be very helpful. I did have contact to support fo”
“⭐ 1/5 – Unauthorised charges, no warning, no response Avoid this company. I signed up for a trial over a year ago and was charged $250 AUD automatically with zero warning or reminder email. I believed I had cancelled — apparently not. This week, another $250 AUD was debited for ”
“⚠️ WARNING: PURE SCAM! THEY STEAL YOUR MONEY! This website is an absolute joke. I have been wrongfully and unauthorizedly charged 3 TIMES (once on April 14, and twice on May 14 as a double-billing scam). Their customer service is completely non-existent—they never reply to emai”
““I was charged £136 without consent by @Flick.Tech after cancelling during the trial. No support, no refund. Beware. I’ve filed a claim with Action Fraud + Trading Standards.””
80Ease of Use11 mentions
“Flick is a game-changer for anyone serious about social media management. Its hashtag research and optimisation tools are top-notch, helping you find the perfect mix of high, medium, and low competition tags to boost your visibility. The content creation support is equally impres”
“I would not recommend Flick Social. The site is clunky and poorly managed. They don’t let you delete your account or remove your payment information. They continued charging me even after I canceled my subscription, and because they never sent a cancellation confirmation email, t”
“It's so easy to create posts, the planning guide & features really are great, and the analytics especially for hashtags and understanding which posts are performing is amazing. I love how easy it is to repurpose content & create new posts from ones that performed well. The media ”
“I love how easy it is to use and organise your posts. I also like the weekly reports on how my posts have performed; no need to dig through analytics. Very rarely, a post doesn't publish, but you get a notification so you can fix it. I don't like publishing live. I find it hard t”
30Trust derived from dimensions + predator detectionview math
A composite of the quality dimensions weighted by mention volume, then capped by predator / abuse-detection rules.
Reasoning
Capabilities
Key features
Social Media Assistant
Creates and schedules social posts and manages content across your accounts
Hashtag Assistant
Suggests relevant hashtags to expand reach on social media posts
Content Generator
Produces written content like articles, posts, and copy from brief prompts
Analytics Assistant
Interprets data, surfaces trends, and answers questions about your business metrics
The honest take
What users love & flag
Distinct themes surfaced across 1.4K reviews from 3 sources — each grounded in real review text, ranked by how often it comes up.
Questions
Frequently asked
What is Flick?
Flick is an AI-powered social media management platform that helps users schedule posts, research hashtags, and track performance across Instagram, Facebook, TikTok, and LinkedIn. It features Iris AI assistant for content strategy and creation, plus advanced hashtag tracking that monitors your post rankings in real-time hashtag feeds using Instagram's official API.
Is Flick free?
Flick offers a 7-day free trial for all plans with full access. After the trial, paid plans start at £11 monthly for the Solo plan (4 social profiles, 30 posts per platform monthly), £24 monthly for Pro (8 profiles, unlimited posting), and £55 monthly for Agency (20 profiles, 5 user logins).
What makes Flick's hashtag tracking different from other tools?
Flick provides real-time hashtag ranking data by continuously monitoring where your posts appear within specific hashtag feeds, rather than just showing static metrics. This is possible through their official partnership with Meta/Facebook and use of Instagram's official API, which ensures account safety and provides data most competitors cannot access.
What platforms can I schedule posts to with Flick?
Flick supports scheduling for Instagram (posts and Reels), Facebook, TikTok, and LinkedIn. The platform includes a visual drag-and-drop calendar interface and feed preview functionality to help you plan your content across all these platforms.
How does Flick's AI assistant Iris work?
Iris AI helps with social media strategy and content creation by providing recommendations based on your content goals and brand information. It offers strategy guidance, content creation assistance, and planning recommendations to help improve your social media performance.
Can Flick research hashtags in languages other than English?
Yes, Flick's hashtag research tool supports over 20 languages with advanced filtering options. It provides performance metrics showing potential reach versus competition levels for hashtags in multiple languages.
What's included in Flick's analytics features?
Flick provides detailed analytics on Instagram account performance, including content engagement metrics, audience activity data, and individual hashtag effectiveness tracking. The analytics help you understand what content strategies actually work for audience growth.
Is Flick available on mobile devices?
Yes, Flick is available as a web tool and also offers Android and iOS mobile apps, allowing you to manage your social media on the go.
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