What it is
Overview
A B2B lead enrichment service that pulls contact and company data from multiple sources, then uses LLMs to standardize and score the results. Hybrid build combining traditional data aggregation with AI-powered cleaning and visitor identification. The 136K monthly visits suggest steady enterprise adoption, though the typical user profile isn't clear from available data.
At a glance
Usability & Quality overview
Best for
- HubSpot users only
- Enterprise teams with large budgets
Watch out for
- Credit expiration (losing hundreds of dollars)
- HubSpot dependency (unusable for non-HubSpot teams)
- High cost ($60-75/month for only 100 enrichments)
Real product, not a wrapperIndependent product
Clearbit offers proprietary B2B database enrichment and real-time website visitor identification that provides value beyond what general AI tools can deliver. The CRM integrations and automated lead scoring create genuine workflow advantages.
Strong evidenceQuality score
Clearbit (now Breeze Intelligence) has good data quality but is not recommended due to HubSpot dependency, credit expiration policy, and high cost for low volume.
PricingFree
Individual plan details haven't been verified yet — they'll appear here on the next data refresh.
Community feedback
Aggregated reviews
Ratings and quoted comments below are aggregated from third-party sources and reflect those users' views, not SearchTools.ai's.
What reviewers talk about
themes inside the Sentiment pillar — not score ingredients
73Output Quality20 mentions
“SASchauer A.Marketing Operations AnalystInformation Technology and ServicesSmall-Business (50 or fewer emp.)5/13/2026More Options "Efficient Data Enrichment, Needs Better Contact Accuracy" 3.5/5 I like Clearbit because it reliably cleans and enriches raw lead data without requi”
“Not a great experience extremely expensive and all the do is tell you that someone from Apple was visiting your site...what can i do with that they have thousands of employees in the bay area, not satisfied.”
“HPHiren P.Product OwnerSmall-Business (50 or fewer emp.)4/27/2026More Options "Enhances User Identification with Seamless Setup" 4.5/5 I like Clearbit's accuracy in finding user contacts who visit our site. It helps us identify users more effectively, allowing for personalized ”
“LJLeo J.Small-Business (50 or fewer emp.)4/30/2026More Options "Easy to Use with Accurate Data for Outreach" 4/5 I find Clearbit easy to use, which is great for my sales work. The quality of data is good compared to other platforms, making my outreach more effective since I nee”
74Ease of Use15 mentions
“RARafael A.Sales ManagerSmall-Business (50 or fewer emp.)4/15/2026More Options "Simple and Fast for Lead Generation and Identification of Website Traffic" 5/5 I like that Clearbit is simply structured and the setup is very quick. This way, I don't have to deal with any introduc”
“Impossible to visit their website to learn about their products. The first thing someone in the UK or EU sees is 'advertising preferences'. I select NO to all available categories and next see a single page that tells me nothing. How do I consider signing up without reading ab”
“DHDonte H.SDRInformation Technology and ServicesMid-Market (51-1000 emp.)1/27/2026More Options "Really user-friendly, though data can be a bit off sometimes" 4/5 I mainly use Clearbit to enrich leads and gain better insights into companies, helping me find the right key persons”
“JDJack D.Marketing CoordinatorSmall-Business (50 or fewer emp.)3/12/2026More Options "Easy Website Install with Accurate, Same-Day Tracking" 4/5 It's super easy to install onto your website and the tracking seems to be fairly accurate. I checked it daily and you can get data fr”
Capabilities
Key features
Lead Generation
Finds and qualifies prospective customers, then enriches contact details for outreach
CRM Assistant
Manages customer records, logs interactions, and surfaces insights inside your sales pipeline
Sales Assistant
Helps you draft outreach, qualify leads, and move deals through your pipeline
The honest take
What users love & flag
Distinct themes surfaced across 667 reviews from 2 sources — each grounded in real review text, ranked by how often it comes up.
Questions
Frequently asked
What is Clearbit?
Clearbit is a B2B data enrichment platform that uses AI-powered standardization to turn incomplete lead data into detailed prospect profiles. It transforms anonymous website visitors into qualified prospects by combining public data from multiple web sources with proprietary datasets, using Large Language Models to convert unstructured information into precise, standardized data sets.
How does Clearbit identify anonymous website visitors?
Clearbit uses IP intelligence to identify anonymous website visitors and matches them against your ideal customer profiles. The system displays qualified companies in a visitor dashboard, helping you understand which website visitors represent genuine buying opportunities without requiring them to fill out forms.
What type of data can Clearbit enrich for my leads?
Clearbit enriches basic lead information like email addresses with comprehensive company details, contact information, and behavioral insights. It provides industry categorization using 6-digit NAICS, GICS, and SIC codes, maps corporate hierarchies to show parent companies and subsidiaries, and normalizes job titles into standardized roles and seniority levels.
How does Clearbit's Dynamic Form Shortening work?
Dynamic Form Shortening reduces conversion friction by automatically populating form fields that can be enriched from just an email address. The system only displays additional fields when enrichment data is unavailable, making forms shorter and easier for prospects to complete while still capturing necessary information.
Can Clearbit score and route leads automatically?
Yes, Clearbit offers real-time lead scoring and routing capabilities that enable sales teams to identify high-fit prospects instantly. The platform matches leads against your ideal customer profile and can automatically route qualified prospects to the appropriate sales representatives based on scoring criteria.
Is Clearbit available as a standalone tool?
Clearbit has joined HubSpot and now operates as part of the integrated HubSpot customer platform. While it maintains its core B2B data enrichment functionality, specific pricing details for standalone access are not clearly outlined in the current structure.
What platforms can I access Clearbit on?
Clearbit is available as a web tool and on Android devices. The platform provides global coverage across all countries and languages, combining precise data sources with comprehensive coverage from additional sources.
How does Clearbit help with corporate hierarchy mapping?
Clearbit maps corporate hierarchies to help you understand the relationships between parent companies and subsidiaries. This feature is particularly useful for B2B sales teams who need to understand company structures when targeting enterprise accounts or navigating complex organizational relationships.
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