SearchTools.ai's automated opinion — blended from public reviews, community signals, and development activity. Not an editorial rating or statement of fact.Click the score for the full breakdown.Quality
Estimated visits per month, across the web app and mobile apps.Visits37.4M/mo
Largest visitor share — 35% of traffic from United States.Top region35%United States

What it is

Overview

A project management workspace where AI agents work alongside human teams to automate tasks and track progress. Asana combines traditional project views — Kanban boards, timelines, calendars — with AI-powered workflow automation that reviewers consistently praise for reducing manual task creation and status updates. The tool serves project managers, team leads, and marketing managers across organizations of varying sizes, with 37.4 million monthly visits indicating broad adoption.

At a glance

Usability & Quality overview

Inputs
Outputs
Platforms

Best for

  • small to mid-sized teams
  • simple task coordination
  • non-technical teams

Watch out for

  • reporting and workflow depth
  • mobile subtask handling
  • support responsiveness
Real product, not a wrapperIndependent product

Asana goes well beyond basic task management with sophisticated workflow automation, AI-powered assistants like Dash and AI Teammates, extensive integrations with business tools, and advanced project coordination features like timeline dependencies and portfolio management. These capabilities create genuine productivity improvements over using ChatGPT for project management.

Strong evidence

Quality score

Updated monthly·89.4K ratings analyzed·7 sourcesHigh confidence
75/100
90-day trendRising

Asana is a clean, easy project management hub for simple team coordination, but advanced users hit feature ceilings.

Score breakdown
=75/100
User verdict ×40 27Adoption ×22 19Honesty ×16 12Trust ×10 5Value ×12 7Adjustments +525 to reach 100

This score is our editorial judgment, computed automatically from the sources, weights, and dates shown above. It reflects the data we could verify as of October 12, 2026, not a guarantee or statement of fact about Asana. Third-party ratings and quotes belong to their original platforms and authors. Thin data lowers our confidence label, and we say so instead of guessing. Work on Asana? Dispute any datapoint and we will review it, publish your response, and correct verified errors.

Plans

Pricing

Pricing modelFreemium
Paid options from$131.88/year
BillingAnnual

How free is free?

Free with limits

Free forever for 2 users; AI features require Starter ($11/mo)

What you get for free

  • Free forever for up to 2 users
  • Unlimited tasks and projects
  • List/board/calendar views
  • Unlimited storage
  • Status updates and time tracking
  • 100+ free integrations

Behind the paywall

  • AI Teammates and AI featuresStarter
  • More than 2 user seatsStarter
  • Timeline/Gantt viewsStarter
  • Reporting dashboardsStarter
  • Unlimited automationsStarter
  • Custom fields and templatesStarter

Cost to actually use

Based on 91 classified review complaints about rate limits, credits, and billing.

CasualFree tier works well for 1-2 person teams with basic project needs.
DailyTeams need Starter ($11/mo) for AI features and more than 2 users.
HeavyProfessional use requires Advanced ($25/mo) for portfolios and capacity planning.

Community feedback

Aggregated reviews

Ratings and quoted comments below are aggregated from third-party sources and reflect those users' views, not SearchTools.ai's.

What reviewers talk about

themes inside the Sentiment pillar — not score ingredients

60Output Quality153 mentions
Scored from 153 mentions · high confidence
POSITIVE trustpilot

“Love Asana! I use it at my company and couldn't imagine my life without it. Seems like a lot of the reviews are for self service or like super small groups using the service. We use it at the company level and have amazing support and service. Ai is AMAZING! ”

NEGATIVE reddit

“It completely lacks any sort of group management in terms of the ability to @ mention a group, and its inbox filters and notification management are arcane and overly restrictive. It's like email done worse, without the ability of modern email clients to manage and filter inboxes, without good threading, etc. And now I can't even use AI to manage it effectively, because the Asana MCP doesn't expose notifications or messages _at all_. What?”

POSITIVE trustpilot

“I use Asana every day, and its very helpful for assigning tasks and sub- tasks. the reminder features are great, and it helps me stay organized with my daily planning, however, some featiures are not free, which can be a bit frustrating, ”

POSITIVE reddit

“Senior Creative Project Manager here. I was doing so much manual work before AI, it was exhausting. I started doing it, best decision ever. I have AI-powered rules for multiple things. There’s a whole workflow for blog production that’s 90% AI rules as tasks need to be reassigned to different people in the different stages and it’s not always the same assignee. I also love AI status updates. I have over 35 projects, I’d say at least 75% are complex ones with more than 100 tasks and I cannot ”

26Value & Pricing82 mentions
Scored from 82 mentions · high confidence
POSITIVE reddit

“Hi I'm the owner of a small consulting firm (10+ people) we are starting to onboard everyone in ASANA. I think the best possible starting point is something "standard" where the steps of a process can be easily spelled out and it is "externally" date bound. This gives you the possibility to implement an SOP and "enforce it" via ASANA workflows / task tamplates. This thing alone for us freed a lot of resources and improved quality of output! Every single dollar spent on ASANA is well deserved (it”

NEGATIVE trustpilot

“Sadly, I had no option cancelling my subscription through a computer after being let go of a job. I was charged unfairly and they won’t consider a refund. I would be highly cautious in subscribing to any of their services: they are ruthless”

NEGATIVE trustpilot

“I'm not sure if there's any need to add to what people have already said but since the salesperson (who was very helpful and attentive) hooked us in, it's been hard work. Please watch out for their 30 day cancellation period!! You have to cancel 30 days before an annual subscription ! It says on website you can cancel anytime and none of their reminders say anything about this. Currently they're trying to slap us with another annual charge despite asking to leave 2 weeks before renewal. ”

NEGATIVE trustpilot

“They hook you with a free trial, sneak in paid features without telling you, and then lock your whole workspace behind a multi-seat subscription once it expires. When you try to sort out the billing mess with support, you just get trapped in a useless chatbot loop that goes nowhere. Total software bloat designed to bleed your cash flow.”

16Reliability27 mentions
Scored from 27 mentions · low confidence
POSITIVE capterra

“Asana: An Organized and Effective Project Management Tool — Overall provide very productive experience .Has a robust project management and team collaborationtools that help to deliver quality projects before deadlines . — Creating tasks,assigning and tracking them is smooth with Asana.Very simple to use and provide centralized dashboard.Great kanban boards,timeline ,calendar and list that helps to estimate the project time. — Asana is a reliable tool that never dissappoint.More task AI and repo”

NEGATIVE trustpilot

“It's horrible. Randomly logged me out. Tried to log me back in. Told me I had to reset password. Reset password. Still wouldn't let me in. Told me I have to turn on 2FA. Clicked enable. Asked me to scan a QR code with "The App". Don't know which app it means so can only assume it's the Asana app. Open app on phone. Logged out. Try to sign in. Tells me to enable 2FA. Click enable. Asks me to scan a QR code. Give up on app. Try different browser. Try to log in again. Only the second time. Error me”

NEGATIVE trustpilot

“Sync wiped several boards. Tried to sync mobile app and web and ended up losing a bunch of tasks. Exchanged emails with “Reece” for weeks and got nowhere. Told to look at setting among other unhelpful options but no viable solution and in the end I was simply ghosted. Features are similar to everything else. ”

NEGATIVE reddit

“Wanted to address this on Reddit. Everyone should know that everything I listed here is absolutely true. You said only some is true and this is just incorrect. When employees leave yes you can transfer their tasks to someone else but that’s only a small fraction of the transition. Did this user create rules (automations) while they worked for the company? Yes? Well then if they clicked no one but me can edit this rule (which you cannot disable) will make it so you cannot manage your own Asan”

30Support46 mentions
Scored from 46 mentions · medium confidence
POSITIVE trustpilot

“Love Asana! I use it at my company and couldn't imagine my life without it. Seems like a lot of the reviews are for self service or like super small groups using the service. We use it at the company level and have amazing support and service. Ai is AMAZING! ”

NEGATIVE trustpilot

“Deleted my account 2 years ago, yet I still get emails. Tried to get connected to support to remove my information from their databases. But of course it's impossible. Instead you have use their stupid, useless chatbot. They also try to force you to log in to contact support. So I would need to create an account in order to tell them to delete my information? What a garbage company. I will never recommend this company and will advise all my colleagues to stay away from them. ”

NEGATIVE trustpilot

“Requesting help from their support team is completely ineffective. Even simple administrative requests go weeks without follow up let alone any actual help. I would not consider this platform for my business again. ”

NEGATIVE trustpilot

“Worse client experience I have ever received. I have to say that they don't proof read emails or get back to you on the matters you actually contacted them about. Glitchy functionality of the programme too at the best of times as soon as you have multiple users. So if you're looking to use it as a dashboard on team calls, look elsewhere. No help offered and the subscription model is a joke. Won't be continuing past my current commitment.”

45Ease of Use98 mentions
Scored from 98 mentions · high confidence
POSITIVE trustpilot

“Great management saas, helping me to work efficiently across multiple project with different team members delegated to those specific project folders. Easy to use and can't go wrong with the free version.”

NEGATIVE trustpilot

“Untransparent menue. One wrong click and you loose 1K!!! Watch out!!! Customer care is a catastrophe… check alternatives…”

NEGATIVE trustpilot

“Terrible platform. It won't let you change plan and sends you on an endless loop. No one to talk to! We will boycott this app and get our funds back!!”

NEGATIVE reddit

“It completely lacks any sort of group management in terms of the ability to @ mention a group, and its inbox filters and notification management are arcane and overly restrictive. It's like email done worse, without the ability of modern email clients to manage and filter inboxes, without good threading, etc. And now I can't even use AI to manage it effectively, because the Asana MCP doesn't expose notifications or messages _at all_. What?”

50Trust derived from dimensions + predator detectionview math

A composite of the quality dimensions weighted by mention volume, then capped by predator / abuse-detection rules.

Reasoning

mixed complaint zone (posterior 0.202, billing-complaint tripwire at raw 21%, ceiling 50): indepRating=91(w0.30) claimAlignment=70(w0.28) vendorReply=55(w0.20) support=30(w0.12) buyAgain=90(w0.10) → trust 50

Watch & learn

Video content

YouTube
Asana AI: Automate Your Work & Boost Productivity YOUTUBE25.6K views

Asana AI: Automate Your Work & Boost Productivity

AIUnboxed-z8o15 days ago

Command by Asana YOUTUBE856 views

Command by Asana

asana18 days ago

Asana UI Update: New Sidebar, Knowledge Tab and Pages Explained YOUTUBE314 views

Asana UI Update: New Sidebar, Knowledge Tab and Pages Explained

Cirface18 days ago

Monday.com vs Asana vs Clickup -  Best Project Management Tool in 2026 (Watch this Before you Buy!!) YOUTUBE205 views

Monday.com vs Asana vs Clickup - Best Project Management Tool in 2026 (Watch this Before you Buy!!)

Tech_Prism.25 days ago

Ivorey.io vs Asana: Do You Actually Need Both? YOUTUBE69 views

Ivorey.io vs Asana: Do You Actually Need Both?

samanthakasbrick12 days ago

Asana CEO Dan Rogers Talks AI Game Plan Following 10% YoY Rev  Growth in Q2 YOUTUBE189 views

Asana CEO Dan Rogers Talks AI Game Plan Following 10% YoY Rev Growth in Q2

NYSEofficial25 days ago

Capabilities

Key features

Project Management

Plans, tracks, and coordinates project tasks, timelines, and team progress

Team Collaboration

Helps teams share work, coordinate tasks, and communicate inside shared AI workspaces

Workflow Management

Automates multi-step processes and routes tasks across your tools and team

Task Management

Organizes, prioritizes, and tracks your to-dos and tasks to completion

The honest take

What users love & flag

Distinct themes surfaced across 89.4K reviews from 7 sources — each grounded in real review text, ranked by how often it comes up.

What users love10
AI-powered automation and workflow rules
Multiple project views (Kanban, timeline, calendar, list)
Extensive third-party integrations
Strong collaboration features and team coordination
Recurring task and milestone management
Portfolio and cross-project visibility
Mobile app functionality
Free tier with meaningful functionality
Task dependencies and Gantt chart capabilities
Custom fields and project templates
What users flag10
Unexpected billing and difficult cancellation
Poor customer support responsiveness
Confusing trial-to-paid transitions
Complex interface and learning curve
Reliability issues and data loss
Limited customization options
Notification management problems
Pricing transparency issues
Account access problems
Inconsistent feature availability across plan tiers

Questions

Frequently asked

What is Asana?

Asana is a project management platform that creates human-AI teams where AI agents work alongside your team members. AI Teammates handle routine tasks like coordination and status updates while humans focus on strategy, with shared memory allowing the AI agents to get smarter with every interaction.

Is Asana free?

Yes, Asana offers a free Personal plan for up to 2 users that includes unlimited tasks, projects, and storage. Paid plans start at $10.99 per user monthly for the Starter plan, with Advanced at $24.99 monthly and custom Enterprise pricing available.

What are AI Teammates in Asana?

AI Teammates are AI agents that automatically handle routine project management tasks like coordination, monitoring, and updates. The platform includes over 30 pre-built agents such as Launch Coordinator for product releases, Portfolio Advisor for tracking risks, and Compliance Manager for continuous monitoring.

How does Asana's shared memory work?

Asana's AI Teammates learn from completed work and user feedback, eliminating the need to repeatedly provide context. Multiple team members can train and improve any AI agent, with the system retaining knowledge across interactions to become more effective over time.

What is AI Studio in Asana?

AI Studio allows teams to build custom workflow automations without coding. It's included in all paid plans and enables users to create personalized AI agents tailored to their specific business processes and requirements.

How much do AI requests cost in Asana?

AI requests are priced at $0.50 each for prepaid usage or $0.60 for on-demand billing. All paid plans include AI features like AI Teammates, Asana Dash, and AI Studio as part of the subscription.

What is Asana Dash?

Asana Dash serves as an AI chief of staff that summarizes meetings, emails, and tasks. It helps users stay on top of their work by providing intelligent summaries and updates across their various communication channels and project activities.

What platforms is Asana available on?

Asana is available as a web-based tool and has an iOS mobile app. Users can access their projects and AI Teammates through both platforms to manage work on the go.

What integrations does Asana support?

Asana connects to over 100 tools including Google Drive, Microsoft Office, Slack, and Salesforce. Advanced and Enterprise plans also include specialized integrations with Tableau and Power BI for enhanced reporting and analytics.

How does Asana's Work Graph work?

The Work Graph is a neural network that connects every person, task, project, goal, and dependency in an organization. This creates a comprehensive view of how work flows through the company, enabling AI Teammates to better understand context and make intelligent decisions about task coordination.

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