SearchTools.ai's automated opinion — blended from public reviews, community signals, and development activity. Not an editorial rating or statement of fact.Click the score for the full breakdown.Quality
Estimated visits per month, across the web app and mobile apps.Visits8.8M/mo
Largest visitor share — 29% of traffic from United States.Top region29%United States

What it is

Overview

A sales workspace that combines contact database, email sequences, and phone dialing in one interface. The 94 reviews lean positive on the all-in-one approach — sales reps can prospect, enrich leads, and run outreach campaigns without switching between tools. Built for SDRs and account executives who want their contact search, email automation, and call tracking consolidated. The audience skews toward mid-market B2B teams based on the 8.8M monthly visits.

At a glance

Usability & Quality overview

Inputs
Outputs
Platforms

Best for

  • solo SDRs
  • early-stage teams
  • users needing built-in email sequencer with data

Watch out for

  • data accuracy with outdated profiles and unverified emails
  • unresponsive or slow customer service
  • clunky and slow user interface
Real product, not a wrapperIndependent product

Apollo goes beyond basic lead generation by combining a proprietary B2B database with automated sequences, multi-channel outreach, and deep CRM integrations. The AI Assistant and workflow automation features provide genuine value over using ChatGPT directly for sales prospecting.

Strong evidence

Quality score

Updated monthly·12.5K ratings analyzed·6 sourcesHigh confidence
84/100
90-day trendStable

Apollo A large B2B database and effective lead generation tool for solo SDRs and early teams, but data freshness and customer service are unreliable for scaling outbound

Score breakdown
=84/100
User verdict ×40 28Adoption ×22 19Honesty ×16 14Trust ×10 8Value ×12 9Adjustments +616 to reach 100

This score is our editorial judgment, computed automatically from the sources, weights, and dates shown above. It reflects the data we could verify as of July 16, 2026, not a guarantee or statement of fact about Apollo. Third-party ratings and quotes belong to their original platforms and authors. Thin data lowers our confidence label, and we say so instead of guessing. Work on Apollo? Dispute any datapoint and we will review it, publish your response, and correct verified errors.

Plans

Pricing

Pricing modelFreemium
Paid options from$588/year
BillingAnnual

How free is free?

Free with limits

900 credits/year (75/month) on free; Basic $588/year for serious use

What you get for free

  • 900 credits per seat per year, granted monthly (75 credits/month)
  • Lead finding and prospecting capabilities
  • Pipeline management tools
  • Basic deal closing features

Behind the paywall

  • Higher credit allowance (30,000+ credits/year)Basic ($588/year)
  • Multi-touch outreach sequencesProfessional ($948/year)
  • AI automation featuresProfessional ($948/year)
  • Advanced tools and custom solutionsOrganization ($1428/year)

Cost to actually use

Based on 45 classified review complaints about rate limits, credits, and billing.

Casual75 credits/month may cover light prospecting but limits real outreach.
DailyDaily sales work quickly exhausts 75 monthly credits; Basic tier needed.
HeavyProfessional use requires Basic+ ($588-1428/year) for adequate credits.

Community feedback

Aggregated reviews

Ratings and quoted comments below are aggregated from third-party sources and reflect those users' views, not SearchTools.ai's.

What reviewers talk about

themes inside the Sentiment pillar — not score ingredients

53Output Quality124 mentions
Scored from 124 mentions · high confidence
POSITIVE trustradius

My Apollo.io Experience | If you need a phone number for a person you need to talk to. There have been situations where Apollo.io was so accurate that the contact was blown away I even had his cell number. Apollo.io is a great tool for any call center looking for accurate data. That all I got | Pros: Gets me accurate contact information | Pros: Its integration with Linkedin is a added benefit | Pros: Helped me to increase my production. | Cons: It does have a bump or to when it comes to the link

NEGATIVE trustpilot

Bad Data. Old Data. Bad Customer Support. No refunds on credits which can't be used due to bad data. Can't recommend this tool and enirchment of data.

NEGATIVE reddit

Hey all, I have been using apollo for a very long time and over the last year we haven't had any good results from the campaigns. I spoke to their team on demos twice but each time their response was the usual flow, personalize, use our AI to write emails etc. Yet my personal copy performed well in the A/B tests I spoke to a friend of mine who is into cold emails for last 20 years and he said not to use it anymore since the data is not refreshed properly. I am not sure if I am doing something wr

NEGATIVE reddit

Apollo data is not reliable anymore

40Value & Pricing38 mentions
Scored from 38 mentions · medium confidence
POSITIVE reddit

Apollo can be useful if combined with the right tech stack but only using apollo for mail blasts won't fetch you results. Quick tip you don't need a premium version of Apollo to get leads (unless you require some advanced filtration) . You can scrape 10000 apollo leads for as low as 10$.

NEGATIVE trustpilot

Do not subscribe to Apollo.io, we cancelled our subscription and have had not any response towards it, debit order went off and they are MIA with regards to any refund, we have mailed every type of support email and still no response at all.

NEGATIVE trustpilot

Please do not use this software. It has been a terrible experience. I purchased a paid subscription in June, and the payment was successfully charged to my credit card. However, my account has remained suspended ever since. I have sent multiple emails to their support team, but none of them have been properly addressed. Despite paying for the service, I have been unable to use it at all.

NEGATIVE trustpilot

I watched the video for about 30 minutes signed up use the product then they wanted more money so when I canceled they told me that it was only a two week cancellation period. Which in the video it said two months so they bait and switched me so now I’m out at $147 and made no money not very trustworthy. DO NOT GET SCAMMED LIKE ME….

27Reliability25 mentions
Scored from 25 mentions · low confidence
POSITIVE g2

I really appreciate the effectiveness of Apollo.io's dialer, especially the parallel and power dialer features which work fantastically well. This allows me to connect with a larger number of prospects smoothly without any glitches, which is extremely beneficial for my work. The data provided by Apollo.io is unique, helpful, and impressively accurate, with the occurrence of incorrect data being less than 1%. This precision ensures that the mobile numbers and email addresses I acquire are correct

NEGATIVE trustpilot

Please do not use this software. It has been a terrible experience. I purchased a paid subscription in June, and the payment was successfully charged to my credit card. However, my account has remained suspended ever since. I have sent multiple emails to their support team, but none of them have been properly addressed. Despite paying for the service, I have been unable to use it at all.

NEGATIVE trustpilot

I have been a paying customer of Apollo.io. My account was suspended on June 5, 2026, and it has still not been restored. Since the suspension, I have contacted Apollo support many times through email and have patiently followed every instruction they provided. I also worked with my bank to resolve the payment issue, and the chargeback has already been withdrawn. Despite this, my account remains inaccessible. Every time I contact support, I either receive automated replies or no meaningful fol

NEGATIVE reddit

and here's why. They say you can schedule up to 10000 emails to be sent out per month, but when you actually schedule emails to be sent out it doesn't work or it works so badly that it is useless. I am seeing 2-3 hour gaps in the schedule where absolutely nothing is being mailed out so at that rate I'll be done months from now...the quality of the email addresses is also questionable. After I contacted engineering and technical support, they suggest that I create multiple email accounts to hack

44Support13 mentions
Scored from 13 mentions · low confidence
POSITIVE trustpilot

I've been using Apollo in the last 5 years and I rarely need any support cause their docs and UX are great. But when I need it they'r more than ready to help me with my tricky tech questions and even make a call. My 5 stars for them is very well deserved during all of these years.

NEGATIVE trustpilot

Do not subscribe to Apollo.io, we cancelled our subscription and have had not any response towards it, debit order went off and they are MIA with regards to any refund, we have mailed every type of support email and still no response at all.

NEGATIVE trustpilot

Please do not use this software. It has been a terrible experience. I purchased a paid subscription in June, and the payment was successfully charged to my credit card. However, my account has remained suspended ever since. I have sent multiple emails to their support team, but none of them have been properly addressed. Despite paying for the service, I have been unable to use it at all.

POSITIVE trustpilot

I was able to get in touch quickly with a real human and they were able to address and fix my issue without me having to jump through hoops. Thank you!

57Ease of Use62 mentions
Scored from 62 mentions · medium confidence
POSITIVE trustpilot

I've been using Apollo in the last 5 years and I rarely need any support cause their docs and UX are great. But when I need it they'r more than ready to help me with my tricky tech questions and even make a call. My 5 stars for them is very well deserved during all of these years.

NEGATIVE trustpilot

very confusing and inefficient

NEGATIVE trustpilot

This was a message i sent to their supprt - and have not received a response Dear Apollo support, My name is Simon Gifford, and I have an account at Apollo I have been testing Apollo to see whether or not it suits my needs. I have tried other systems, and Apollo looked like it would be the best, but I have met with enormous frustrations. I'm finding it very non-intuitive, and certain settings are turned off automatically, which I feel should be turned on, or at least I should be alerted to it.

POSITIVE trustpilot

I run a startup what i like about Appolo is the fact that, I can automate my emails LinkedIn messages all in one place. I’m still on the free plan and what I’ve seen so far from the platform is very good. I can just imagine once I move over to the pro version how much more I can do.

76Trust derived from dimensions + predator detectionview math

A composite of the quality dimensions weighted by mention volume, then capped by predator / abuse-detection rules.

Reasoning

earned (posterior 0.047): indepRating=95(w0.30) claimAlignment=75(w0.28) vendorReply=59(w0.20) support=44(w0.12) buyAgain=90(w0.10) → trust 76

Capabilities

Key features

Sales Assistant

Helps you draft outreach, qualify leads, and move deals through your pipeline

Lead Generation

Finds and qualifies prospective customers, then enriches contact details for outreach

Email Marketing

Plans and writes marketing email campaigns and automated sequences targeted at audience segments

CRM Assistant

Manages customer records, logs interactions, and surfaces insights inside your sales pipeline

The honest take

What users love & flag

Distinct themes surfaced across 12.5K reviews from 6 sources — each grounded in real review text, ranked by how often it comes up.

What users love10
All-in-one sales platform combining prospecting and outreach
Extensive B2B contact database with advanced filtering
Automated email sequencing and workflow capabilities
Strong LinkedIn and CRM integrations
Parallel dialer and calling features
Chrome extension for easy lead capture
AI Assistant for prospect research and email drafting
Comprehensive search filters for targeted prospecting
Multi-channel outreach automation
Good value compared to enterprise alternatives like ZoomInfo
What users flag10
Data accuracy issues with outdated contact information
Credit-based pricing model limitations
Billing and cancellation difficulties
Email deliverability challenges at scale
Interface complexity for new users
Support responsiveness issues
Account suspension problems
API credit consumption concerns
Data quality varies by geographic region
Steep learning curve for advanced features

Questions

Frequently asked

What is Apollo?

Apollo is an AI-powered sales platform that consolidates multiple sales tools into one unified system. It replaces data providers, outreach platforms, dialers, enrichment services, and CRM systems, allowing sales teams to find leads, automate email sequences, make calls, and manage deals all from a single platform.

Is Apollo free to use?

Yes, Apollo offers a free plan that includes 900 credits per year (granted monthly) and basic features to explore the platform. For more advanced features and higher credit limits, paid plans start at $588 annually ($49/month) for the Basic plan.

How does Apollo's credit system work?

Apollo uses a credit-based system where different actions consume varying amounts of credits. Accessing email addresses costs 1 credit, phone numbers cost 8 credits, and data enrichment costs 1-8 credits depending on the information requested.

What's included in Apollo's database?

Apollo provides access to one of the largest business databases with millions of verified contacts and company profiles. Users can search using advanced filters for job titles, company size, industry, and buyer intent signals to identify prospects.

Can Apollo integrate with existing CRM systems?

Yes, Apollo integrates with popular CRM systems including Salesforce and HubSpot, among others. This allows you to sync data and maintain your existing CRM workflows while leveraging Apollo's prospecting and outreach capabilities.

What calling features does Apollo offer?

Apollo includes a built-in US Dialer for direct calling, plus an optional Advanced Dialer add-on for international calling at $119 monthly. The platform also offers call recording capabilities, local presence features, and meeting scheduling tools.

How much can I save by switching to Apollo?

According to Apollo, the platform can replace what are typically five separate sales tools, potentially reducing software costs by up to 64% based on customer testimonials. This consolidation eliminates the need for multiple point solutions and their associated costs.

What platforms is Apollo available on?

Apollo is available as a web-based tool that you can access through your browser, and it also offers an iOS mobile app for on-the-go sales activities.

What's the difference between Apollo's paid plans?

The Basic plan ($588/year) includes 30,000 credits and unlimited sequences. Professional ($948/year) adds A/B testing, call recordings, and automated workflows with 48,000 credits. Organization ($1,428/year) provides advanced security, custom reporting, and 72,000 credits with a 3-seat minimum.

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